Law 6: Court Attention at all Cost


Be ostentatious and be seen. . . . What is not seen is as though it did not exist. ... It was light that first caused all creation to shine forth. Display fills up many blanks, covers up deficiencies, and gives everything a second life, especially when it is backed by genuine merit. (Baltasar Gracian, 1601-1658)

Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
Why Fame Is Important In Every Field Of Work
Burning more brighty than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality quirk that amuses people and gets talked about. Once the image is established, you have an appearance, a place in the sky for your star.

Court of Louis XIV

The court of Louis XIV contained many talented writers, artists, great beauties, and men and women of impeccable virtue, but no one was more talked about than the singular Due de Lauzun. The duke was short, almost dwarfish, and he was prone to the most insolent kinds of behavior—he slept with the king's mistress, and openly insulted not only other courtiers but the king himself. Louis, however, was so beguiled by the duke's eccentricities that he could not bear his absences from the court. It was simple: The strangeness of the duke's character attracted attention. Once people were enthralled by him, they wanted him around at any cost.

Thomas Edison - The Greatest Inventor in the World

The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention. Edison would design visually dazzling experiments to display his discoveries with electricity. He would talk of future inventions that seemed fantastic at the time—robots, and machines that could photograph thought—and that he had no intention of wasting his energy on, but that made the public talk about him. He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known. In 1915, it was rumored that Edison and Tesla would be joint recipients of that year's Nobel Prize in physics. The prize was eventually given to a pair of English physicists; only later was it discovered that the prize committee had actually approached Edison, but he had turned them down, refusing to share the prize with Tesla. By that time his fame was more secure than Tesla's, and he thought it better to refuse the honor than to allow his rival the attention that would have come even from sharing the prize.

6 Ways You Can Become famous
Let's look at 6 Ways you can become famous and make your ideas more popular than the competition:
1. Attack The Sensational/Scandalous
If you find yourself in a lowly position that offers little opportunity for you to draw attention, an effective trick is to attack the most visible, most famous, most powerful person you can find.

Pietro Aretino

When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.

2. Keep Reinventing Yourself
Once in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.

3. Be Unpredictable
People feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.

Pablo Picasso - The Greatest Painter In The World

Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:

4. Create an Air of Mystery
In a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten

If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)

5. Better to be Attacked/Slandered Than Ignored.
It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.

P.T. Barnum - The Greatest Entertainer in the World

P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.

6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.